My Journal Recent Writings
A journal about PR with a few off topic articles thrown in.
Writing blogs and articles for various publications keeps my journalism skills sharp by challenging me to adapt my voice, research thoroughly, and stay current. Whether it's a post on PR trends for my website or a music interview feature elsewhere, each piece hones my storytelling, interviewing, and editorial judgment in real time. It's also great to expand my professional reach and creative versatility.
The viral 'Action Figure' trend is an example of how you can tap into other brands to help boost your success.
The personalised action figures have been popping up on all social networks in a trend that is as popular on instagram as it is on LinkedIn...
In the fast-paced world of media and communication, a compelling press release remains one of the most powerful tools in a public relations (PR) professional’s toolkit. It serves as a bridge between an organisation and the public, delivering timely news, shaping brand perception, and generating media coverage. However, the effectiveness of a press release lies not only in its content but also in how and where it is distributed.
A press release is more than just a news update, it’s a strategic message with a purpose. Whether it's announcing a product launch, responding to a crisis, or highlighting a partnership, a press release allows a brand to control the narrative and present information with clarity and authority...
In the landscape of public relations, professionals often find themselves balancing multiple platforms, messages, and metrics to gain visibility for their brand.
While social media has become an indispensable tool for communication and brand storytelling, earned media consistently proves to be more influential and credible when it comes to shaping public opinion, building trust, and generating long-term value...
A Purposeful Life by trailblazing MP Dawn Butler talks about what has inspired and motivated her to persevere in the face of oppression.
We talk to Telle Smith of The Word Alive about their new album, what's wrong with the music industry and finding the perfect collaborations.
The strategy not only wants to deal with the problems for homeless autistic people, but help prevent homelessness in the first place.
What Clients Should Know About Media Relations and Earned Media Coverage Before Hiring a PR Professional. Before bringing a public relations (PR) professional or agency on board, it’s essential for clients to understand what media relations and earned media coverage really involve and how they fit into the broader PR landscape.
Earned media is often seen as the gold standard of publicity, but it’s only one piece of a much larger puzzle.
What Backlinks Are and Why They Are Important for SEO? In the world of digital marketing, one term that remains consistently important in the realm of SEO is backlinks. Whether you're a business owner, a marketer, or a content creator, understanding what backlinks are and why they matter can significantly impact your website’s search engine ranking and online visibility.
Let's start with understanding what a backlink is. Backlinks, also known as inbound or incoming links, are links from one website to another. When a website links to your site, it signals to search engines that your content is credible, authoritative, and worth referencing. These links are essentially votes of confidence from other web pages.
The world of journalism and public relations (PR) may seem like two sides of a coin, one focused on uncovering truths, the other on promoting narratives. Yet, in practice, the skills and sensibilities that make great journalists also make exceptional PR professionals.
Many seasoned reporters, editors, and correspondents find that transitioning into PR feels less like a career change and more like a natural progression.