About Hi, I'm Catherine
I’m an experienced Public Relations professional and Journalist.
I have a strong background in strategic communication, media relations, and storytelling. Over the years, I’ve built a solid reputation for crafting compelling narratives, managing brand image, and fostering meaningful relationships with media outlets and key stakeholders. With a journalist’s eye for detail and a PR professional’s focus on impact, I thrive in fast-paced environments where clear, compelling messaging is key.
How I Got Here
I began my journey in the industry as a PR intern, gradually rising through agency ranks in a variety of roles. Along the way, I noticed clients treated like they were on a conveyor belt, rushed through generic processes with one-size-fits-all strategies, lacking the tailored attention they deserved. After years in the industry, I saw the need for a more personal, collaborative approach to public relations.
I started Purple Berry PR to combine my passion for storytelling with my drive to help brands shine. I wanted to create a space where creativity meets strategy, and where clients feel truly supported. Purple Berry PR reflects my belief in meaningful connections, strong partnerships, and PR that delivers real, lasting impact.
My Values & Beliefs
Integrity First
Trust is the foundation of effective PR. I’m committed to honest communication, ethical storytelling, and transparent processes, ensuring that clients and media alike can rely on Purple Berry PR for credible, consistent, and meaningful representation.
Collaboration Over Competition
PR thrives on teamwork. I work closely with a network of professionals, embracing collaboration to amplify results. Sharing ideas and expertise strengthens campaigns and creates a more impactful, united approach to client success.
Adaptability is Key
The media landscape is always evolving. I stay flexible and responsive, embracing change and adjusting strategies to keep clients ahead of trends and in step with what their audiences truly care about.
Meaningful Results
I believe great PR is more than numbers, it’s about resonance. Success means creating meaningful moments, fostering authentic engagement, and leaving clients feeling seen, heard, and proud of how their stories are told.
Why Work With Me
A great reason to work with me is because I offer a truly personal approach to PR, blending strategic insight with genuine care. I take time to understand each brand’s voice and goals, crafting tailored campaigns that feel authentic, impactful, and collaborative. With me, clients are never just another project, they're a priority.
Simply put, every client is unique, and so is their story. I believe in building genuine relationships and crafting tailored PR strategies that reflect each brand’s individuality, ensuring they never feel like just another name in a media list. Creativity should always serve a purpose. I blend bold ideas with thoughtful planning to produce campaigns that are not only attention grabbing but also aligned with business goals, creating lasting impressions that drive real value.
A Few Words About Journalism
With an NCTJ Gold Standard Diploma and a Master’s degree in Journalism, I bring a strong editorial background to PR. My work has been published in a wide range of respected publications, giving me a deep understanding of what makes a story newsworthy. This experience allows me to craft compelling narratives, pitch with purpose, and build lasting media relationships, ensuring that my clients’ stories resonate, get noticed, and land in the right places.
