How to use current trends to generate your own brand buzz

The viral  'Action Figure' trend is an example of how you can tap into other brands to help boost your success.

In the ever-evolving world of personal branding and digital presence, riding the wave of a viral trend can be the difference between being seen and being remembered. One of the most effective strategies for building brand buzz is knowing how to tap into trends in a way that amplifies your own unique identity. A perfect recent example? The viral personalised action figure creation trend that has taken social media by storm.

The personalised action figures have been popping up on all social networks in a trend that is as popular on Instagram as it is on LinkedIn.

These aren’t just quirky collectibles, they’re a striking way for individuals to turn themselves into a brandable character. Whether it’s a marketing strategist in superhero gear or a software developer posed like an ‘80s action star, these figures showcase personality, profession, and flair, all in one shareable image, like the one below.

What makes this trend particularly brilliant for brand-building is its visual nature. In one snapshot, you get a person’s vibe, their role, and often a clever nod to their work ethic or niche. It’s fun, attention-grabbing, and more importantly, it’s you, but stylised. In the era of short attention spans and endless scrolling, that kind of immediate, visual storytelling is gold.

So, how can you use trends like this to spark your own brand buzz?

Observe Before You Leap

Before jumping into a trend, take a moment to understand it. Who's participating? What's the tone, serious, humorous, self-deprecating? With the action figure trend, successful posts often walk the line between authenticity and playfulness. It’s not just about looking cool, it’s about showing who you are in a creative way.

Tailor the Trend to Your Message

Anyone can follow a trend, but not everyone makes it theirs. If you're a freelance designer, create an action figure that highlights your design tools or aesthetic. If you're in finance, maybe you're in a suit, but holding a golden calculator. The goal is to use the trend as a platform to amplify your brand identity, not drown it out.

Add Value in the Caption

Yes, the image grabs attention, but your words hold it. Use your caption to tell a bit of your story, share what your "action figure" says about your work ethic or philosophy, or even highlight your skills and services. Turn curiosity into connection.

Engage With the Community

Trends gain power from participation. Comment on others’ posts, reshare ones you like, and build relationships through shared creativity. The more visible and involved you are, the more buzz you generate organically.

Act Fast but Thoughtfully

Trends move fast. If you see one gaining traction and it fits your vibe, don’t wait too long. That said, don’t rush out something low-quality just to join in. Make sure it represents you well.

At the end of the day, trend-hopping isn’t about following the crowd, it’s about meeting your audience where they are, in a moment that already has their attention. So the next time something viral hits your feed, ask yourself: how can this show off the best version of me?